Who’s Funding Female Tech Startups

By Paula Bernier

A new report from Business Insider talks about how sisters are doing it for themselves.

In what serves as a nice counterpoint to recent discussions about the underrepresentation of women in tech, this article highlights female startup success stories. It also details what venture capitalists are helping these women get their businesses off the ground and to the next level.

BBG Ventures, Female Founders Fund, and Forerunner Ventures are among the venture capital firms that focus on female-founded companies, the article notes. It goes on to list several female startups, and how much money they’ve been able to raise and from whom. That list includes the following companies, and many others.

Laurel & Wolf

This is an online portal that assists users in home design. It was established in 2014. And it has garnered $26.63 million in funding from Benchmark, Charles River Ventures, Tim Draper, among others.

Maven

This company offers an app that connects women with doctors via video chat. Founded in 2014, Maven has raised $4.5 million from BoxGroup, Female Founders Fund, and Grand Central Tech.

Parachute

Venice Beach, Calif.-based Parachute sells high-quality bedding. Three three-year-old company has gotten $10.28 million from such entities and individuals as Joanne Wilson, QueensBridge Venture Partners, Structure Partners, and Upfront Ventures, and others.

Rockets of Awesome

Founded just last year, this online children’s clothing company is like some of the online clothing services for well-to-do adults – you set your preferences, receive a few articles of clothing via shipment, and pick and pay for only what you decide to keep. To date, this company has collected $19.5 million from Forerunner Ventures, Female, Founders Fund, General Catalyst Partners, actress and entrepreneur Gwyneth Paltrow, and others.

Meanwhile, Female Founders Fund notes that female-owned ELOQUII, a plus-size fashion e-commerce company, last spring raised $15 million in its Series B round. Acton Partners, Female Founders Fund, Greycroft, and Wildcat participated.

So that’s the good news.

While perusing the Female Founders Fund blog, I also noticed the recent blog “6 Ways Our Founders are Finding Balance and Avoiding Burnout in the New Year” suggesting women manage business stress by developing a ritual, having a puppy party, keeping a journal, and spending quality time with family.

Speaking of work-related challenges and solutions, TMC is working to raise awareness of such issues through its Tech Culture Awards program. This Technology Marketing Corp. awards program is dedicated to recognizing companies that are creating positive change in the workplace.

TMC is now accepting candidate applications for the Tech Culture Award, the Tech Diversity Award, and the Social Responsibility Award. For more information visit: http://techculture.tmcnet.com.

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